Ciclo is the ultimate cycling companion, designed for cyclist who want to take their rides to the next level.
Overview
Amidst the COVID-19 pandemic, cycling has experienced a resurgence as people seek safer transportation alternatives to buses and trains. This trend has contributed to a remarkable growth projection for the global bicycle market, expected to reach $34.6 billion by 2027. Due to its cost-effectiveness and accessibility, cycling has gained immense popularity on a global scale. Notably, statistics reveal that an increasing number of individuals now prefer cycling as a dependable and often faster means of commuting and running errands. This shift in preferences not only promotes healthier lifestyles but also aligns with the growing emphasis on sustainable and eco-friendly transportation options worldwide.
Timeline
5 weeks
Contributions
UX Research
Product Design
Visual Design
Prototyping
Branding
Recognition
Silver Award Spring Show 2023
Academy of Art University
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Final Design
Saddle up for the ultimate spin, an immersive cycling experience
Having solidified a robust design framework, I seamlessly integrated feedback collected from multiple testing sessions to initiate the creation of the final composition. A key aspect of this process involved iterative prototyping and continuous refinement, prioritizing accessibility considerations to accommodate users with diverse needs. Additionally, I adjust the color palette across the entire design, aiming to enhance communication through a more unified and cohesive interface.
Apple Watch Design
Precision in Motion
Mobile Design
The wearable device prioritizes seamless connections to mobile and web interfaces. This focus aims to cultivate a more comprehensive and reflective tracking journey.
Unleash connectivity and master your tracking
Web Design
The portable dashboard is a valuable tool for cyclists to monitor and enhance their performance, remain motivated, and accomplish their fitness objectives. It provides crucial insights into training and performance, enabling cyclists to optimize their rides for maximum efficiency and enjoyment.
Seamless onboarding and collecting your data
The onboarding process ensures clarity, personalization, and engagement, establishing a foundation for a lasting user relationship. The web dashboard provides real-time data on a cyclist's performance, allowing customization of key metrics. Using sensors and GPS technology, the interface tracks location, speed, and route, offering visual feedback on performance. Users can set goals, track achievements, and share data with others or on social networks.
Reflection
Looking back on the journey
Throughout the process, I gained valuable experience by iterating between design solutions tailored to different devices. It allowed me to understand better how to approach specific layout sizes and effectively prioritize user needs. Establishing a feature with a substantial impact on all devices was equally important, as was enhancing the overall user experience.
Looking ahead with Ciclo, my vision involves further development for wearable and mobile devices, accompanied by expanded opportunities for user testing.
